What are the 4 Cs" of Marketing

The "4 Cs" of marketing is a framework that shifts the focus from the traditional "4 Ps" (Product, Price, Place, Promotion) to a more customer-centric approach.

This emphasizes understanding and fulfilling the needs and wants of the target customer rather than focusing solely on the product itself.

Customer Needs and Wants

Instead of just the price of the product, this aspect considers the total cost of ownership from the customer's perspective.

Cost to Satisfy

This element shifts the focus from the distribution channel to how convenient it is for the customer to purchase the product.

Convenience to Buy

Replacing traditional promotion, communication emphasizes a two-way dialogue with the customer.


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