The "4 Cs" of marketing is a framework that shifts the focus from the traditional "4 Ps" (Product, Price, Place, Promotion) to a more customer-centric approach.
This emphasizes understanding and fulfilling the needs and wants of the target customer rather than focusing solely on the product itself.
Instead of just the price of the product, this aspect considers the total cost of ownership from the customer's perspective.
This element shifts the focus from the distribution channel to how convenient it is for the customer to purchase the product.
Replacing traditional promotion, communication emphasizes a two-way dialogue with the customer.
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